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Connect Mailchimp with Framer Forms

Capture leads from your Framer forms and automatically add them to your Mailchimp audience using the Forms Plugin.

Step 1 — Get Your Mailchimp API Key

Before connecting Mailchimp to your form, generate an API key from your Mailchimp account. This API key allows the Forms Plugin to securely send form submissions to your Mailchimp audience.
Mailchimp account showing the API Keys settings page
  1. Login to your Mailchimp account
  2. Navigate to ProfileExtrasAPI Keys
  3. Click Create A Key
  4. Copy the generated API key
Keep your API key in a secure password manager. Never share it publicly or commit it to a code repository.

Step 2 — Insert Mailchimp Component Into Your Form

Select your form in the Framer canvas and insert the Mailchimp component. The component connects your form to Mailchimp and automatically detects the form fields in your form layout.
Forms Plugin panel in Framer showing the Mailchimp Integrations screen with the Insert Mailchimp Component button

Step 3 — Configure Mailchimp API Settings

After inserting the Mailchimp component, configure the API settings in the component properties panel.
Framer canvas with Mailchimp component selected showing the API Settings modal
  1. Select the Mailchimp Integration component in your form
  2. Open the properties panel on the right side
  3. Paste your Mailchimp API Key
  4. Enter your Audience ID (List ID)

Required Fields

  • API Key — Paste the API key generated from your Mailchimp account.
  • Audience ID — Enter the Mailchimp Audience ID (also called List ID) where new subscribers should be added.

Step 4 — Configure Field Mapping

Map your form fields to Mailchimp subscriber attributes. The component automatically detects your form field names. You simply connect each field to the correct Mailchimp attribute.
Framer canvas showing the Mappings modal with form fields mapped to Mailchimp attributes

Example Mapping

Form FieldMailchimp Attribute
emailEMAIL
firstnameFNAME
lastnameLNAME

Step 5 — Result

When a user submits the form, their details will automatically be added to your Mailchimp audience. You can verify new subscribers in your Mailchimp Audience dashboard.
Completed Mailchimp integration on a form with Integration active status

Next Steps